“The most important thing they should get from doing this live event is to speak about their products and solutions in a clear and compelling way, it's a life skill they will need for every other pitch and event that they do from this point forward.”

“There’s a framework you can use to get to the point faster in content. It’s - situation, complication, question, answer. And you talk about that from your audiences perspective.”

“If you have a product or a service, that is not what you’re selling. You are selling the feeling that product or service creates.”